You’ve finally taken the plunge into freelancing life, you’re officially registered, your website is online, your services are well defined, and you’re going after your first clients! Because of your enthusiasm, you might have made these 5 mistakes that can ruin your freelancer image, so, let’s do a little check up before you go further!.
YOUR WEBSITE DOESN’T LOOK PROFESSIONAL
You’ve got your own taste, your way of seeing things, but you shouldn’t forget that the aim of your website is to attract clients. A clear offer, good content aren’t enough, the container is just as important because that’s the first thing the client sees! To find the right balance between a design that reflects your personality and looks serious and professional can be complicated, but take time to think about it, it’s your window display.
To sum it up: a sober design with a touch of colour (find YOUR colour, the one you’ll also use in your titles, thumbnails etc), a clear menu, and a site that says who you are and what you do at first glance will strengthen your image.
Also, don’t neglect the purchase of a domain name and a real hosting. Forget Wix and other similar platforms, because then your image would be completey ruined.
YOUR OFFER IS TOO DIVERSIFIED
You can of course have several hats, especially when the areas are similar, but don’t scatter in sectors that are too different, unless you want your clients to runaway, and also to be overwhelmed with too many tasks.
Actually, if you offer too many opposite services, clients are going to tell themselves you can’t be good at everything. Define which domains you’d rather work in, gather those which are complementary, and focus on those. Exit the plumber/webdesigner/nanny.
YOUR CONTENT IS FULL OF MISTAKES
There’s nothing worse than reading a blog packed with grammar mistakes, a product description with an approximate spelling, facts that are wrong…
You got it, going through proofreading and facts checking isn’t an option.
YOUR RATES ARE TOO LOW
As I already wrote in a previous article, selling at cut price not only takes value from your services, but depreciates the whole branch. No need to inflate your rates, you need a good measure, but do a little research of what’s being done in that area, and align on an average of what you find.
If you’re a beginner, you can align your rates on starting prices. Lower will indeed attract clients, but not the ones you want to work with on the long term. A client who doesn’t want to pay work at its real value is a client with poor ethics.
YOU DON’T HAVE A STRATEGY
Whether we’re talking about social media presence, client prospection or the way you work, you need a strategy.
Not a vague plan in your head, but a road map (a real one, on paper or online, whatever, as long as you’re writing it down!) of your activity so you know where you’re going, and how you’re presenting yourself to a client.
To introduce your business without a strategy is like stuttering in front of the teacher: it doesn’t make you look like you know your subject.
SO? ARE YOU READY?